User Innovation/
Lead User

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  Use the innovative power of your customers!

Some customers posses a quite astonishing innovative power.  Those customers already today have needs that the majority of customers will only have in the future. They develop products further and independently implement innovations.
It is necessary to identify those  “Lead Users“ and systematically involve them in the process of innovation.
The results are convincing: Scientific analysis show that in comparison to generic methods for finding new ideas the development of new products involving Lead Users is up to eight times more successful.

We support you with identifying and involving Lead Users in your innovation process!
      Please contact us at:
Dr. Carl Pawlowsky
Phone: +49 (89) 480 88 286