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TechnologY
evaluation
Innovation = invention + exploitation |
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Successful innovations
are based on the combination of technological invention and exploitation,
i.e. successful commercialisation. Accordingly, when evaluating innovative
technologies we use a toolkit that encompasses the analysis of the
technology potential, the customer benefit, the business model and
the industry structure:
Depending on the respective task, we employ
methods such as the S-curve concept or road mapping to analyse the
(further) development
potential of a particular technology. In order to translate technological
advantages into customer benefit we use our internally developed
Technology Market Mapping, a method allowing the specification
of any given technology to be transferred in several stages into
customer benefits. The lead user method helps to assess future
customer requirements. |
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Using business model
analysis we present possible commercial applications for a particular
technology and estimate their profitability.
The industry structure analysis serves to assess how possible innovation
profits are distributed among the various players subject to their
technology, market and patent positions.
With its background in consulting,
venture capital and research, our team is highly competent and highly
experienced in the identification
and evaluation of innovative technologies and businesses.
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Please contact us at:
Dr. Carl Pawlowsky
Phone: +49 (89) 480 88 286
pawlowsky@itm-advisors.de
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